HealthHub
The Challenge
The Problem
HealthHub wanted to stand out in a saturated wellness app market. Their previous app had poor retention — users would download it, try it once, and never return. The core problem was a lack of personalization and an overwhelming onboarding experience.
Our Approach
The Solution
We redesigned the onboarding flow to be goal-driven rather than feature-driven, letting users define their wellness goals first. We introduced adaptive dashboards that surface the most relevant data per user, and a streak system that drives daily engagement without feeling punishing.
Process
“The team at Cleffon didn't just redesign our app — they helped us understand our users in a way we never had before. The results speak for themselves.”
M
Marcus Reid
CPO, HealthHub Inc.
Key Results
- 68% improvement in Day-7 retention
- 3.2× increase in daily active users
- 4.7/5 average App Store rating
- Featured in App Store 'Apps We Love'
Services Delivered
UX ResearchMobile UI DesignPrototypingUsability Testing