TechFlow
The Challenge
The Problem
TechFlow had a powerful automation engine under the hood, but their UI was so complex that enterprise sales cycles were stalling at the demo stage. Prospects couldn't see the value fast enough, and onboarding took weeks.
Our Approach
The Solution
We restructured the information architecture around jobs-to-be-done rather than features. A new visual workflow builder replaced the code-heavy interface, and we introduced a template library that let new users get value in under 10 minutes.
Process
“We knew our product was powerful. Cleffon made it feel powerful. The new interface is the single biggest driver of our recent growth.”
J
James Okafor
CEO, TechFlow Systems
Key Results
- Demo-to-trial conversion up 55%
- Onboarding time reduced from 3 weeks to 4 days
- NPS score improved from 22 to 61
- $2.4M ARR growth attributed to UX improvements
Services Delivered
Product StrategyUX DesignDesign SystemPrototyping